Content Marketing Specialist

New Delhi (IN), Full Time. ₹400,000 - ₹600,000

Our Mission
We're on a mission to organize the world's demand and make its supply universally accessible, well connected across our self-serve (SaaS) IT Platforms via innovations in processing and delivery. So businesses and their teams can spend more time building software that changes the world.

What We Do
TheSmartWare™ develops the next generation, self-serve, automated AdTech & MarTech platforms for innovating demand and supply.

Our holistic platform approach connects app developers, marketers, device manufacturers, advertisers and publishers to achieve greater business success. Thus finding, enabling, understanding, engaging and monetizing their target audiences more effectively. Over 35K+ advertisers / marketers have been running various marketing campaigns on the TheSmartWare™ network platforms already and over 100K+ conversions are delivered monthly.

We believe that the quick evolving mobile advertising market with ad formats like in-app videos, interstitials, banners and offerwalls is just the beginning. We are eager to shape the future of mobile advertising and are looking for your support to make it happen.

Our Brands
We are into multiple business verticals, for each business vertical we have a separate brand, some of them are outlined below

Who We Are
TheSmartWare™ is based in the heart of New Delhi, Noida. Our team includes entrepreneurs, economists and engineers. We enjoy superior quality, high reliability, speed and pragmatism. We are focused on simplicity for our customers by leveraging deep technical know how to build superior products and services.

Being part of TheSmartWare™ means being part of a team with substantial knowledge and experience in the mobile ad tech industry. The team has a significant entrepreneurial background. Working at TheSmartWare™ is one of the most exciting startup job opportunities in New Delhi today.

Our team works on global, cross-functional projects that are at the heart of what we do at TheSmartWare™. As a member of the business strategy team, you will deliver insights that drive decision-making, execution, and investments for our most critical initiatives. The role will be driving strategic plans, analyzing business performance and implementing operational improvements to scale the business. Success requires analytical savvy, problem-solving sophistication and a dedication to making the highest impact. We are looking for humble, hardworking and collaborative individuals that can think on their feet and thrive in a fast-paced environment.

We are a lean team, which will provide you opportunities to present directly to our senior leaders. Your impact will be felt immediately!

Sound interesting? Then come work at TheSmartWare™, we're nice! :)

Job Profile
  • Education: Bachelor's degree from a credible university [REQUIRED], MBA with Digital Marketing knowledge [additional advantage]
  • Experience: 4 - 5 Years
  • Language: Perfect English (reading, typing) [REQUIRED]
  • Travel: Yes (~30%)
  • Industry: AdTech, MarTech, Digital Marketing
  • Be a motivated and focused individual with great organizational and interpersonal skills
  • Be experienced in all stages of the content process from content generation to placement and it's use for marketing
  • Have a great understanding of ASO, SEO, SMM, Email Marketing and how they can benefit for marketing
  • Have a proven track record of ranking content in search engines.
  • Communicate solutions confidently and effectively across Team


  • Text Content: Writing and optimizing SEO rich Blog article, Landing Page Content, Service Description, Knowledgebase Articles ...etc. [REQUIRED]
  • Image Content: Creating graphical creative contents such as banners, gifs, marketing collaterals, case study, infographics. [REQUIRED]
  • Video Content: Creating video creative contents such as videos, animations. [additional advantage]
  • Work with our leadership team to drive strategic planning and prioritization
  • Partner with cross-functional teams to drive flawless execution of global initiatives, including the definition and rollout of our international plan
  • Own the end-to-end process: build work plans, synthesize relevant data, lead analyses and develop recommendations
  • Arm our go-to-market teams with a deep knowledge of the competition
  • Build a consultative relationship across the organization, and meet with strategic partners that align with our highest priorities
  • Ability to build clear and concise presentations, and communicate effectively with managers and executives


  • 5+ years of related work experience at a high-performing technology company or management consulting; enterprise experience strongly preferred
  • Advanced analytical skills (including data modeling) and business insight
  • Experience dealing with unstructured business issues and successfully leading teams to resolve these issues
  • Must have strong hold in SEO, Keyword Research, Creative Content, Text Content.
  • Must have strong knowledge and understand of Digital Marketing topics such as App Marketing, Android, iOS, SEO, SMM ...etc.
Skill Sets
  • App Store Optimization
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Calendar
  • Social Media Creatives
  • Social Media Marketing
  • Blog Content Calendar
  • Blog Content Curation
  • Display Advertising Creatives
  • Display Advertising Optimization
  • Search Advertising Optimization
  • Google Analytics Analysis
  • ASO (App), SEO (Site) Audit
  • ASO (App), SEO (Site) Keyword Research
  • Content Research
  • Creative Content Optimization
  • Website Content Optimization
  • Marketing Creatives & Collaterals
  • Email Funnel Marketing
  • Quora Posting & Marketing
  • Forum Posting & Marketing
  • Blog Posting & Outreaching
  • Customer Knowledge Base
  • Case Study Creation
  • Infographics
Tool Sets
  • SEO Tool: SEMrush
  • Creative Content Tool: Photoshop, Canva
  • Paid Ads: Google Ads, Facebook Ads, Quora Ads
  • Web Master Tool: Google Analytics, Google Search Console, Google Schema / Structured Data
  • App Developer Tool: Google Play Dev Console [app publishing]
  • Device OS: Windows, Android, iOS
  • Client Communication: Skype, Zoho Mail, GMail
  • Task Management: Asana, ClickUp
  • Team Cloud: GDrive, OneDrive, GKeep
  • Team Communication: Slack, Microsoft Teams
  • Team Meeting: GMeet, Skype

Bonus points:

  • MBA degree is an additional advantage.
  • Decent certifications from reputed company / agency in related fields.
  • Good experience of working with international clients.

TheSmartWare™ is where work happens. It connects you with the people and apps you work with every day, no matter where you are or what you do. We believe everyone deserves to work in a welcoming, respectful, and empathetic culture. We live by our values and hire accordingly.

Launched in February 2014, TheSmartWare™ is the fastest growing business application ever and is used by thousands of teams and millions of users every day. We currently have 2 offices in India, at New Delhi and Noida.

Ensuring a diverse and inclusive workplace where we learn from each other is core to TheSmartWare™'s values. We welcome people of different backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a fun place to work. Come do the best work of your life here at TheSmartWare™.

Join TheSmartWare™

Apply for this Job