Glossary

SmartXaaS LLP (formerly TheSmartWare™) Official Glossary

A · B · C · D · E · G · I · M · R · S ·

A

Android

A/B Testing

Advertiser

API (Application Programming Interface)

App Monetization

ARPU (Average Revenue Per User)

B

Boost/Burst Campaign

C

CPC Mobile Campaign

CPI Mobile Campaign

CR (Conversion Rate)

CTR (Click-Through Rate)

D

Daily Active Users (DAU)

E

ECPM (Effective Cost-per-Mille)

G

Geo-Location

Geo-Targeting

I

Incent Traffic

M

MAU (Monthly Active Users)

Mobile Network

R

Real Time Bidding (RTB)

Retargeting

Retention Rate

S

Social Media Campaign

Ads

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