More Downloads - ASO
Leverage the power of App Store Optimization to uplift your apps & games to get high value traffic for Android or iOS.
Benefits of App Store Optimization
Improve Visibility & Stand out in the App Store or Play Store.
Users can’t install and engage with your app if your ideal customers can’t find it. So no matter how awesome your app is, if it’s not easily discoverable you won’t achieve the app success that you deserve.
Always get discovered by high-quality and relevant Users
It is not enough that your app is found, it has to be found by the right users – users that are actually on a hunt for an app like yours. App Store Optimization gets you to the right users, helps match it to relevant keywords.
Increase Organic App Downloads in a Sustainable Way
A good ASO strategy will certainly boost your organic installs and ensure long-term results. That’s because when people search for keywords related to your app, they’ll always likely to find your app.
App Store Optimization Strategies
Picking the right keywords is crucial for app store search success. You should target those with high relevance (related to your business), high traffic and low difficulty or competition.
App store keyword research strategies are different for each app. For example, for new apps, it’s better to use mid and long-tail low competition keywords to gradually change them with some with more traffic and competition.
In order to get the maximum visibility, your app or game should be global (available worldwide) with all languages optimized.
It’s all about app optimization when it comes to improve visibility in search or browse.
Apple App Store (iOS)
The simplest way to increase visibility in App Store is to add relevant keywords in the;
- App Name (30 characters),
- Sub-Title (30 char) and
- Keywords Field (100 characters).
So, a total of 160 characters, although there is a “hack” that allows using much more than 100 characters in the that special field.
Google Play Store (Android)
Similarly, the best way to increase visibility in Play Store is to add relevant keywords in the;
- Title (30 char),
- Short Description (80 char),
- Description (4,000 char).
Unlike Apple, Google indexes almost all text that appears in the play store listing. Google Play, when it comes to Search, is much more similar to SEO that's why ASO is often termed as "App SEO".
Conversion Rate Optimization (CRO)
A/B test listing elements like;
- App Icon (to increase CTR in lists),
- Feature Image or
- App Screenshots
to boost conversion rate and get more installs with the same traffic.
Track all KPIs: keywords, competitors, Top Charts, organic installs (by country), Similar Apps visibility, conversion rate to install, revenue from organic installs (IAP, advertising…), and competitors’ updates / changes in listings (on-metadata).